Lou Reed’s sad passing had got me thinking about the implications to business.  Let me explain.  

Posted by: Nimish Sawjani in Oct 29, 2013

What’s your perception of a boutique service?  

Posted by: Binal Sawjani in Oct 22, 2013

As you walk down the supermarket aisle shopping for coffee your default setting is to buy your normal brew.  Why make things difficult right?  

Posted by: Binal Sawjani in Oct 8, 2013

Have you ever found yourself in a position where you thought of reducing your selling price in order to get more business?

Posted by: Nimish Sawjani in Dec 18, 2012
It’s that time of the year when people are finalising projects before the Christmas break and planning for 2013.

Posted by: Nimish Sawjani in Dec 6, 2012
New research highlighting key lessons in how UK SMEs can succeed in challenging times proves interesting reading.

Posted by: Nimish Sawjani in Nov 27, 2012
As Halloween and bonfire night come to an end we find ourselves hurtling towards Christmas.  You could argue we have been hurtling towards Christmas since, well, last Christmas.

Posted by: Nimish Sawjani in Nov 6, 2012
Have you ever been frustrated with the results of a marketing campaign?

Posted by: Nimish Sawjani in Oct 31, 2012
Years ago I watched a stand up routine by Ben Elton which observed how stock markets suffered huge losses because of a ‘lack of confidence’.

Posted by: Nimish Sawjani in Oct 24, 2012
Are you counting the money whilst your business is slowing dying?
 
Posted by: Nimish Sawjani in Oct 17, 2012

Be aware on how you budget for your marketing activity.

"What percentage of turnover should a business allocate to marketing?"

Posted by: Binal Sawjani in Oct 8, 2012

In businesses being everything to everyone means in reality that you are relevant to no-one.

In this age grabbing any source of revenue can lead to confusion and possible slower long term growth.

Posted by: Nimish Sawjani in Oct 2, 2012

With the news of the impending slide into liquidation of another well known UK high street brand, the question is what lessons can you learn?

Posted by: Nimish Sawjani in Sep 25, 2012

How many shades do you turn?

No we’re not asking you to recall an intimate incident, although the thought may have livened up your day.

What we’re talking about here is the lack of consistency in branding and the damage it can inadvertently cause to your organisation.

Posted by: Nimish Sawjani in Sep 17, 2012

Is that such a strange question?  Take into account the cost of advertising, websites, direct marketing, PR, networking, SEO, exhibitions, conferences, meetings (including travelling), sales teams, brochures and so on and you soon realise that the real cost of acquiring a customer can be a lot higher than you think.

Posted by: Binal Sawjani in Aug 24, 2012
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