Did You Know?

“Marketing is a waste of money” – What do you think?

–        Research of 600 companies between 1980-85 revealed companies who kept advertising during the 1981-82 recession saw sales rise 256% over those who had not.

–         A further study of 1,000 companies in the 1990's recession found that those companies that cut their marketing budget saw their Return on Capital Employed (ROCE) fall by 0.8%; those who increased it saw ROCE increase by 4.3%.

Source PIMS

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