Strategy is a scary word. Cold and corporate and not the reason why many people set up their businesses.
Isn’t strategy something ‘big’ businesses get involved in when they want to take over the world? Well, sometimes.
The key thing to remember is that strategy is all about how to get from A to B.
Now B may be increasing your market share by 5%. It may be increasing your margins by 12%. The point is that a clear strategy will help you plan how to get there and crucially by when.
But is it really that important to write all this down with timelines and actions? Well research has shown that those businesses that have a marketing plan are 61% more optimistic of increasing their turnover in 2010, over those that don’t.
So peace of mind that comes with strategic planning is a great added benefit.
But who you do you know that has the time to write a marketing plan, or just as importantly know what needs to be in it? That’s where My Marketing Delivered can help. Not only can we help with making sure that you have a practical plan that will help your business grow but also provide you with the professional support to make sure you stay on track.
After all what’s the point in producing a plan if it ends up gathering dust on the shelf?
In a nutshell
Strategy helps you get from A to B
It needs to be relevant to your business not theoretical
It’s not just for the ‘big boys’
It helps you stay focused